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Listing Strategy

5544 Murdoch Avenue, St Louis, MO 63109

Dear

Listing Sample

Buying a home is a rewarding adventure and we're so happy to have the opportunity to bring your real estate dreams to life! In doing so, we aim to instill knowledge and confidence in all our buyers while helping them successfully navigate through every step of the process.

In the following presentation, you’ll be provided an outline of everything you need to know from consultation to handing over the keys. Our mission is to deliver world-class customer service and a winning experience.
Sincerely,

Sydney Schulte

- you're in great hands -

As your dedicated real estate professional,

I’m here to keep your move on track. Here are a few things I'd love to learn about your goals:
✔What do you want to change about where you live now?
✔What is your ideal timeline or deadline for moving?
✔Are there any hurdles or worries we can help alleviate?
✔Which aspects of the sale are most important to you?
✔What qualities do you value in a real estate agent?
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Sales Performance
★Add
★Your
★Achievements
★Here...
Awards
★Add
★Your
★Achievements
★Here...
Community Involvement
★Add
★Your
★Achievements
★Here...
Notable Achievements
★Add
★Your
★Achievements
★Here...

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Showing times selected
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends

Marketing Plan

01

Events & Open Houses

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02

Digital / Online Campaigns

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03

Door Knocking, Flyers and Brochures

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04

Partnership and Network

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05

Print Advertising

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Priced at
$296,000
Image Virtual Tour
Closed
Schedule a Showing

5544 Murdoch Avenue

St Louis, MO 63109

3 bed
2 bath
1619 sqft
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About this home

Built in 1932 • $182/SqFt • 36 Days on market
Enchanting character and functionality shine throughout this 1.5-story, all-brick 1930s Gingerbread/Tudor-style home. Nestled in the heart of Southampton, this 1,600+ sq. ft. home is sure to please — from the original stained glass windows, welcoming entry foyer, and formal dining room to the decorative archways, intricate millwork, antique sconces, classic molding, stone mantel, and recently refinished hardwood floors that add timeless charm throughout. The main level offers two spacious bedrooms and a tastefully updated full bathroom complete with ceramic tile flooring, subway tile shower surround, custom built-in shelving, and a porcelain shower base. The primary bedroom keeps everyday living effortless, while the secondary bedroom offers flexibility as a guest room, office, nursery, or additional storage space. The updated kitchen blends vintage character with modern functionality— featuring quartz countertops, custom cabinetry with crown molding, subway tile backsplash, stainless steel appliances, and a charming garden window with backyard access tying it all together. Upstairs, an open-concept flex space with an additional full bath is ready for whatever your next chapter calls for — a home office, guest suite, playroom, creative studio, or all three over time. Adaptable space that evolves right alongside your lifestyle. Situated on a corner lot, the fenced backyard features a spacious deck and a veggie garden already planted and waiting for you. Outdoor oasis with privacy or the perfect entertainment space—this backyard has it all. Updates include a new roof, new gutters, newer windows, tuck pointing, new water heater, and a sealed basement with exterior walk-up access — making this home as solid as it is soulful. This desirable Southampton location is hard to beat with its tree-lined, walkable streets, beloved South City coffee shops and locally owned retail, and less than a mile from Francis Park. STL City Occupancy done and ready for move-in! Some homes are just houses. This one’s a gem — and it’s been waiting for you. **** OPEN HOUSE CANCELLED **** Virtual Tour: https://my.matterport.com/show?play=1&lang=en-US&m=38nVSftxLbF
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Sydney Schulte

REALTOR®
2021034444
(314) 947-2131
stl@sydneyschulte.realtor
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Dan Dagenais

Mortgage Loan Originator
NMLS #316626
(314) 341-0900
ddagenais@usa-mortgage.com
Listing courtesy of Sydney Schulte with Elevate Realty, LLC 314-947-2131
Additional Home Features
Not Senior Community
☑ 
Conventional
☑ 
No HOA
☑ 
Lot Features
Back Yard,
Corner Lot,
Front Yard,
Near Park,
Rectangular Lot,
Some Trees
Window Features
Garden Window(s) Stained Glass Window Treatments Wood Frames
Private Ownership
☑ 
Utilities
Public
☑ 
Public Sewer
☑ 
Interior Features
Heat - Gas
☑ 
First Floor Primary Bedroom
☑ 
Central A/C
☑ 
Main Floor Laundry
☑ 
Bedroom2 Dimensions
☑ 
Bedroom2 Level
☑ 
BonusRoom Dimensions
☑ 
Bonus Room Level
☑ 
Dining Room Dimensions
☑ 
Dining Room Level
☑ 
Kitchen Dimensions
☑ 
Kitchen Level
☑ 
Living Room Dimensions
☑ 
Living Room Level
☑ 
Master Bedroom Dimensions
☑ 
Master Bedroom Level
☑ 
Appliance Info
Stainless Steel Appliance(s),
Dishwasher,
Microwave,
Gas Range,
Built-In Refrigerator,
Gas Water Heater
Heating options
Natural Gas,
Zoned
Heating Types
Natural Gas,
Zoned
Interior Features
Ceiling Fan(s),
Crown Molding,
Custom Cabinetry,
Entrance Foyer,
High Ceilings,
Historic Millwork,
Natural Woodwork,
Other,
Master Downstairs,
Recessed Lighting,
See Remarks,
Separate Dining,
Special Millwork,
WorkshopHobby Area
Laundry Info
In Basement,
Gas Dryer Hookup,
Other,
Washer Hookup
Kitchen
☑ 
Foyer
☑ 
Bedroom Features
Living Room,
Dining Room,
Kitchen,
Primary Bedroom,
Bedroom 2,
Bathroom,
Bonus Room,
Bedroom,
Bathroom
Bonus/Game Room
☑ 
Exterior Features
Corner Lot
☑ 
Deck/Porch
☑ 
Parking Options
On Street
Construction
Brick,
Other,
Stone
Home Style
Tudor
☑ 
Other
☑ 
Architecture Style
Other,
Tudor
Level Info
One and One Half
Schools
Elementary School
Buder Elem.
High School
Roosevelt High
Middle School
Long Middle Community Ed. Center
School District
St. Louis City
See more pictures and information here!
Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

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Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

8,300
Views on the ad
65%
Views

Length of Ad

12,742
Expected views on ad

Weekly Snapshot

6,011
Reached 6,011 people

8,300

People who saw this ad

6,011

People who watched the video

326

People who expressed interest

7

Leads

Most Recent Ad Results

8,300 People who saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
6,011 People who watched the video
Of those reached, 326 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
326 People who expressed interest
Consumers who watched the full video, liked it, or interacted in some way. Some of these viewers fully registered as potential new customers.

30 Day Forecast

65% of potential customers

8,300 12,742
Saw the ad Should see the ad
6,011 8,941
Watched the video Should watch the video
326 466
Expressed interest Should express interest

Meet

Sydney Schulte

REALTOR®
(314) 947-2131
Home Valuation
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Proven Track Record

Service

Provide great customer service by building bonds with clients that lead tolong-term relationships where we truly care about their needs.

Knowledge

By pursuing excellence in our expertise as agents we can better service our clients and lead them to home ownership in a smooth and easy process.

Integrity

Be ethical in all you do and communicate with honesty while paying attention to the details of each and every client, agent, and transaction.
SELLER
Here's Why Having A Good Driveway Matters When Selling Your Home
If you’re preparing your house to hit the market, we’ve listed down why your driveway plays a crucial...
Read the full article here:
www.explorestlouishomes.com/blog/2026/6/11/why-having-a-good-driveway-matters-when-selling-your-home
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SELLER
A Simple Guide To Choosing The Ideal Paint Color For Your Space
One of the easiest ways to refresh a room is with a coat of paint. Deciding to do a new paint job may...
Read the full article here:
www.explorestlouishomes.com/blog/2026/4/27/simple-guide-to-choosing-the-ideal-paint-color-for-your-space
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SELLER
Easy and Inexpensive Bathroom Updates You Can Make Before Selling Your Home
We’ve compiled these easy and affordable upgrades that can bring style and boost functionality in your...
Read the full article here:
www.explorestlouishomes.com/blog/2026/3/27/easy-and-inexpensive-bathroom-updates-you-can-make-before-selling-your-home
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My Recent Sales in the St Louis, MO 63109 - southampton area!

259

My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!
Data valid as of 6/24/2026
★
Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that real estate transactions are one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.

Unique Value I Provide My Clients

★
Professional Network to help your purchase go smoothly

Professional Network

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Mortgage Loan Originator

Dan Dagenais

NMLS #316626

(314) 341-0900

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Vice President at Elite Home Loan Team powered by New American Funding

Doug Stahlschmidt

NMLS#: 281228

(314) 952-3684

★
Market insights as a result of my recent sales in your area

Active listings in the St Louis, MO 63109 area!

My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!

5544 Murdoch Avenue

St Louis, MO 63109

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Sydney Schulte

NaN bed
NaN bath
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Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!
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For privacy reasons, the specific addresses are not being shown.

Pre-Listing Review

Out of the people reached through my Facebook advertising campaign in this area, potential homebuyers in your area have shown interest in a NaN-bed, NaN-bath home like yours.

I've surfaced people in my database looking for a home like yours in St Louis!

Unique Marketing

Our team creates effective, authentic marketing campaigns that keep your brand's voice clear, consistent, and true.
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Time to get a bigger one

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Take a leap!

Custom Videos Production
Targeted Marketing with 1000's views
Detailed Analytics on Marketing Results

Why You Should Work with a Top Local Listing Agent?

Views on my personal ads on social media
2% increased

Active home buyers searching on my website
2% increased

Active buyers I'm targeting with Facebook ads everyday
2% increased

Listings I'm spending $1,000 on to market on Facebook
2% increased

Example of why you need a social media expert!

Within 10 miles of 5544 Murdoch Avenue, St Louis, MO 63109 there are people
Likely to move soon
First time home buyers
First time home buyers
VS
Their Targeting Strategy
200 people reached after posting to their news feed

Seller Alert

Your Estimated Home Values

5544 Murdoch Avenue, St Louis, MO 63109
[placeholder]
Data powered by Image
???
???
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$252,534
Data powered by Image
$225K
$280K
Data as of 06/24/2026

No data available for this address.

Either change the address or remove this page from the presentation.

Our property value estimates are generated by an independent automated valuation model and are not affiliated with Elevate Realty LLC. While this tool provides a quick estimate, please reach out to us for a comprehensive, professional property valuation.
How Has Your Home's Value Changed?
To ensure an accurate home value, confirm these details are up to date.
Help me understand.
$208K$229K$249K$270K$290KJul 2022Jun 2023Jun 2024May 2025Apr 2026
Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report
2%
Listing Fee
2.5%
Listing Fee
3%
Listing Fee
50 Professional Photos: Exterior / Interior
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MLS Listing (1) Market Area
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Syndicated Zillow, Realtor.com, Redfin.com and 100’s of websites
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For Sale Sign and Flyers
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Scrubbing our 275,000 Database of Active buyers for your home
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Open House
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Showingtime App
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Social Media Campaigns. Paid Boosted Campaigns that reach thousands
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Listing Rocket Campaigns
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MLS Listing (2) Market Areas
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Better Homes and Gardens magazine DataBase Post Card Mailing
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Magazine Quality Detailed Look Book
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3D Matterport / Schematic Floor Plan
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MLS Listing (3) Market Areas
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Drone Photography Video
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Staging Consultation
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AI Enhancement and Staging
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Our Cash Offer Options

Instant Payout Cash Offer
Our standard cash offer. Sell your home for instant cash. We’ll provide you with a fair cash offer and pay it out all at once. You choose the close date of your sale.
‘Cash plus’ double payout offer
Receive cash for your home now, then we’ll re=sell your home and pay you a second time when it sells. This pays more than a standard cash offer but takes more time to complete.
Sell now, move later
Sell your home for cash now and keep the option to live in your home for up to 12 months while you find a new place to live. Best for those that need flexibility.
Sell your home fast & stress-free
Avoid costly home repairs
Sell without any home showings
Close within 21 days
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Are you ready?

Let's Begin.
Let’s Plan Your Move
Move Date:
Closed Date:
Grand Opening Date:
Active Date:
Coming Soon Date:
Prepping Date:
What We Need From You
Spare Key
Ensure the water heater is double-strapped
Ensure all smoke detectors are operable
Ensure all carbon monoxide detectors are operable
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105 More Ways

Agents Who Are Realtors ® Are Worth Every Penny Of Their Compensation.

Here’s a look at all the things – big and small – that a REALTOR ® may do to help clients when buying a home.

Counseling Session Activities

  • Prepare the buyer for executing a buyer representation agreement
  • Explain agency relationships to the buyer and get state required legal consent to represent, if needed
  • Inform the buyer of working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies

Building a Relationship

  • Learn the buyer’s wants and non-negotiable needs
  • Understand the buyer’s budget and what will be needed financially
  • Help the buyer understand what property their chosen budget will buy
  • Consider having the buyer fill out a homebuyer’s checklist
  • Assist the buyer in examining how much they can afford to spend
  • Provide quality lender resources
  • Partner with the buyer to locate suitable properties for consideration
  • Match the buyer’s needs with available property
  • Constantly re-evaluate buyer’s needs and refocus property showings to fit those needs
  • After ensuring the buyer understands what is done for them, how it is done,and the benefit to them, obtain signatures on the buyer representation agreement
  • Explain how compensation is paid, who pays it, and what the buyer’s options are for paying it

Educating the Buyer

  • Communicate the working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
  • Explain Federal and State Fair Housing laws
  • Explain what to look for in applicable property disclosures
  • Reassure the buyer that their personal information will remain confidential
  • Inform the buyer that you will always disclose all known material defects
  • In accordance with state law, provide information on checking the sex-offender registry and crime statistics for the neighborhood
  • Discuss available resources that the buyer can check to learn more about prospective neighborhoods
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REALTORS® are members of the National Association of REALTORS®

Preparing the Buyer

  • Explain the timeline for house hunting, mortgage approval, and closing
  • Explain the local market and how it impacts the buyer
  • Show statistics on what percentage of list price sellers in the area are currentlyreceiving
  • Inform the buyer on what home features are popular
  • Identify current average days on market
  • Share the dangers of using the price per square foot to figure home values
  • Explain the concept of absorption rate and how it impacts the buying process
  • Indicate current listing months of market inventory
  • Share estimated potential out-of-pocket costs to complete the transaction
  • Assist the buyer in analyzing the loan estimates
  • Qualify the buyer for financial ability to purchase
  • Help the buyer account for the complete costs of homeownership
  • Prepare lender for listing agent calls
  • Assist in comparing different financing options
  • Help the buyer select for viewing only those homes that fit their needs
  • Proceed in showing homes that fit the buyer’s must-haves
  • Caution the buyer on posting information to social media
  • Review the sample sales contract so the buyer is prepared when it comes time to make an offer

Showing Properties

  • Schedule showings and provide access to all listed properties as soon as they become available in their local MLS broker marketplaces
  • Educate the buyer on the immediacy of new listings appearing in their local MLS broker marketplaces and the lag time for them to appear on some websites
  • Collaborate with the buyer on properties they may have learned about through their sphere contacts
  • Research and assist on all unlisted properties the buyer wishes to see
  • Preview properties prior to showing if needed
  • Network with other agents to source properties not yet in their local MLS broker marketplaces
  • Contact homeowners in focus areas to see if they are considering selling
  • Set up an automated email alert system through their local MLS broker marketplaces that immediately notifies the buyer of properties that fit discussed requirements
  • Arrange a tour of areas, schools, and key points of interest
  • Provide resources containing neighborhood information on municipal services,schools, etc.
  • Inform the buyer of negative aspects like nearby venues or operations that may result in issues that could impact value
  • Collect and share any other vital information on available homes, remembering to follow all fair housing laws at all times
  • Check applicable zoning and building restrictions
  • Help the buyer decipher public property and tax information
  • Collect and share pertinent data on values, taxes, utility costs, etc.
  • Compare each property shown to the buyer’s wants and needs list and remind them of what they were looking for
  • Help the buyer narrow the search until the buyer identifies top choices

Negotiating Offers

  • Assist the buyer in getting the best property at the best price
  • Suggest that the buyer learn more about the neighborhood prior to makingan offer
  • Prepare a comparative market analysis (CMA) in advance of making an offer
  • Prepare the buyer to have the most attractive offer in the current marketplace
  • Explain common contract contingencies and include approved protective clauses in the purchase offer
  • Ensure that the buyer receives and understands all state and federally-required disclosure forms
  • Prioritize contract negotiation goals with the buyer
  • Help create a negotiating strategy
  • Use strategies such as an escalation clause to maintain a competitive offer
  • Prepare the buyer for a multiple offer situation and develop negotiation strategies
  • Write an offer that has a reasonable chance of being accepted
  • Recommend optional contingencies and explain the pros and cons of using them
  • Provide information on purchasing incentives that may be available
  • Discuss financing alternatives
  • Negotiate the buyer’s offers to arrive at the best price and terms
  • Utilize hyperlocal expertise and strong communication skills to assist the buyer in being the successful offer

Advocating for the Buyer and Facilitating the Close (Part 1/2)

  • Advocate for the buyer throughout the entire process
  • Encourage the buyer to fully investigate their options in terms of a home inspector, title company, appraiser, mortgage lender, and other services
  • Present a list of the types of required and optional inspections such as environmental, roofing, and mold
  • Review and discuss home inspection concerns
  • Negotiate repair requests from home inspection
  • Guide the buyer on meeting all contract deadlines
  • Assist in coordinating communications
  • Advise the buyer to review the settlement statement
  • Inform clients that they need to transfer utilities to the new residence
  • Schedule final walkthrough
  • Accompany the buyer on the walkthrough
  • Assist the buyer in questioning the appraisal report if it affects the financing
  • Confirm clear-to-close with the lender
  • Ensure all parties have all forms and information needed to close the sale
  • Remind the buyer of the location where the closing will be held
  • Confirm the closing date and time, and notify parties if there are changes
  • Gather all required forms and documents for closing
  • Explain flood insurance to the buyer
  • Explain title insurance to the buyer and refer to qualified insurance broker
  • Order any surveys needed

Advocating for the Buyer and Facilitating the Close (Part 2/2)

  • Order the appraisal
  • Order the title search
  • Confirm the status of the loan funding
  • Check addendums and alterations for agreed terms
  • Review the buyer’s closing statement to ensure accuracy
  • Explain wire fraud risks and remind clients to verify all wiring instructions before transferring funds
  • Double-check all tax, homeowners’ association dues, utility, and applicable prorations, if relevant
  • Request final closing figures from the closing agent (often an attorney ortitle company)
  • Receive and carefully review closing figures to ensure accuracy
  • Receive and carefully review title insurance commitment with the buyer
  • Advise the buyer to re-key their locks and to consider a one-time cleaning service or landscaping before moving day
  • Review documents with the closing agent (attorney)
  • Support the buyer in any final closing activities
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Actual services provided will depend on the needs of the buyer and the transaction –not all 105 things will need to be done in every transaction.

Featured content from the Center for REALTOR® Development’s Accredited Buyer’s Representative (ABR®) Designation Course. Visit crd.realtor to learn more.
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Starting August 17th, 2024

It is required to complete and sign a written agreement before showing a home. This applies to buyers requiring the services of any licensed agent in the U.S. to visit a property.
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By Signing the Agreement to Partner with an Agent

Our agent is dedicated to you and committed to finding a home that meets your needs.
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With a proven track record

We have the knowledge and experience to be the BEST asset in your real estate endeavors.

Signing a Buyers Broker Agreement or BBA

  • This is an agreement to engage with a professional real estate agent to consult, show homes, negotiate contracts, and advocate.
  • It will establish the length of the agreement
  • It shows the agent/broker's services and responsibilities
  • It explains the agreement's exclusivity between Broker and client, what fees are owed for services rendered, and how to terminate the agreement. It mentions additional fees if the buyer signs with more than one agent.
  • It provides a clear explanation of the various ways an agent can be compensated for their services to the Buyer.

Processes

1

Consultation

We’ll sit down together and help you determine your needs wants and goals while offering my personal industry expertise and strategies for bringing your vision to life.
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2

Pre-Approval

Getting pre-approved will help you know exactly what you can afford so you can confidently focus on the right homes. Plus, it shows sellers you’re serious, giving you an edge when making an offer.
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3

Property tours

After you have reviewed and selected which homes you want to tour, we get to go shopping! This is where you can start figuring out what you really want in your new home.
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4

Write offer

Once we find the home of your dreams, we'll submit an official offer - including but not limited to sale price, inspection contingencies, and closing costs. The seller then has time to accept, reject, or counter your offer.
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5

Under Contract or Escrow

With your offer accepted, we enter a 30-day Escrow period. This involves a neutral third party company that holds funds while conducting a thorough underwriting process to ensure all aspects of the contract are upheld properly
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6

Appraisal

The appraisal is ordered by your lender to protect their investment. They have their own checklist of things they look at for the final approval to move forward. The appraiser can demand repairs completed by the seller before they will give their approval.
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7

Inspections

Now that you've found your home we need to order the inspection. The inspection will let you know what repairs are needed, some are minor and some may be safety issues. Don't worry, you are still protected.
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8

Closing

Congratulations! You now own a home and can get moved in. It's time to celebrate and have your housewarming and show off your home. We will be standing by to answer any questions you may have about home-ownership and have a list of contractors if the need arises.
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Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
www.explorestlouishomes.com/team/sydney-schulte
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.